Blue Jackets tapping BrewDog Beer in Multi-year deal
From Business First Columbus
Aug 2, 2017, 10:55am EDT
Rendering of a BrewDog stand that will be featured in Nationwide Arena.
The Columbus Blue Jackets’ newest acquisition is more craft beer.
The team Wednesday announced a multi-year partnership with Canal Winchester-based BrewDog USA Inc., which will put the Scottish brewery’s craft brews on tap at two mobile stations within Nationwide Arena during hockey games and special events at the facility.
Terms of the deal were not disclosed.
It’s the first U.S. sports partnership for the company, which runs a 100,000-square-foot brewery in the Franklin County suburb in addition to a 10,000-square-foot brewpub, which is one of almost 50 bars it has worldwide.
“The people of Columbus are huge fans of their team and now we’ve been live in Ohio for a few months, we can really see why,” Co-founder James Watt said in a release. “The arena has incredible atmosphere and energy and the BrewDog bars will add to that with amazing craft beer to enjoy during the games.”
As part of the deal, BrewDog will host two Blue Jackets fan events at its DogTap restaurant alongside the Capital Area Humane Society, which will have its Mobile Adoption & Rescue Vehicle on site.
The puck drops on the Blue Jackets season Friday Oct. 6 at 7 p.m. against the New York Islanders.
Dan Eaton
Staff reporter
Columbus Business First